This was a great read about taking a chance and having it pay off. With the health fitness craze it seems like a natural to make the next best good for you fudge brownies and that’s just what Frucci did. Hats off to her for following her dream. It reads like a thriller which really helped me keep turning the pages.
When a personal bankruptcy robbed her family of financial security, Lindsay Frucci decided the way back to marital and family bliss was to start a business that would make gobs of money. Out of the mantra “there must be something I can do” and a passion for fat-laden, fudgy brownies that made it hard to zip her jeans, an idea was born: healthy brownies for the masses. In a leap of faith borne on the wings of innocence and naiveté, she founded No Pudge! Foods, Inc., and began an epic journey of unexpected personal growth and discovery. Frucci owned No Pudge! for ten years, and when she sold it, her Fat Free Fudge Brownie Mixes were sold in every major grocery chain in the United States. The fairy tale is an enviable, business success story. The reality is the story of a woman who was raised hearing “you can’t” and found, to her surprise and great satisfaction, she could – and then some.
Lindsay Frucci founded No Pudge! Foods in 1995 and served as Chief Cook and Bottle Washer for ten years. She, her husband and their pound-puppy Zoe, happily divide their time between Wolfeboro, New Hampshire and Brooklyn, New York. This is her first book.